That Hershey felt it could ditch the chocolate signals the company’s view that peanut butter is the “hero” of the product, she said. “Once you have established this asset in people’s minds, which costs money and time, then you try to make the most of it.” “It’s important to keep them lively, to keep the discussion going, to have something new on the shelves,” she said. Silvia Bellezza, an associate professor of marketing at Columbia Business School, said that brands, and particularly established brands that have been on the market for a long time, offer new takes on classics to see if new items will become popular and to keep up brands’ visibility. Oreo, in the last decade, has introduced limited-edition flavors like Jelly Donut, Mississippi Mud Pie, Swedish Fish and Watermelon. It’s subtle.”Ĭompanies periodically release new products to drum up publicity and sales, sometimes testing consumers’ tolerance for variety. “It’s like eating two types of peanut butter at the same time. “As someone who has been known to eat peanut butter by the spoonful - and I know there are a lot of people who do that - it tastes just like that,” he said. In its earnings report released last month, Hershey reported higher profit and revenue in the fourth quarter from a year earlier, driven by the success of its chocolate brands in North America. The pandemic has only increased America’s appetite for sweet treats, even as people have scaled back or canceled holidays parties and celebrations like Halloween. What started more than 125 years ago with Milton Hershey, an entrepreneur from rural Pennsylvania, selling homemade caramels from a pushcart is today a $21 billion company and one of the largest candy makers in the world, with 80 brands including Kit Kat and Jolly Rancher. Decades later, Hershey acquired Reese’s, adding a valuable brand to its chocolate-making empire. Reese’s Peanut Butter Cups were created in 1928 by Harry Burnett Reese, a candy maker who had worked at the Hershey factory. Reese’s will still produce its classic peanut butter cup with a milk chocolate shell. “This is a nicer experience than eating out of a peanut butter jar,” Ms. Then, place them on wax paper to cool and harden.The new version, on sale from April until August, will have a peanut butter-flavored shell instead of the traditional chocolate shell, and a sweeter interior with a different texture.Next, dip them directly into the melted chocolate.You can make these “fondue” or “buckeye” style by first rolling the peanut butter mixture into balls. If you don’t have a lot of time or patience to create the “cups” in the Reese’s Peanut Butter Cups, you can make things a bit easier on your self. The amount of chocolate needed tends to vary each time, so keep a few extra chocolate chips on hand if you need a bit more.Ī Quicker Method for Homemade Reese’s PB Cups.Then, put a ball of peanut butter cup mixture into each cup (see recipe for instructions below) and top with more melted chocolate.Place them in the refrigerator to cool.Using a paint brush (I like to use a flat brush, about an inch or so wide) paint melted chocolate on the inside of each cupcake liner until about halfway up.Place cupcake liners into a mini cupcake pan, or regular cupcake pan, depending on how large you want your homemade peanut butter cups.They may look fancy, but making these into cute cups couldn’t be easier. Perhaps hide them behind the veggies so nobody but you knows they’re there! How Do I Get This Recipe to Look Like Reese’s Peanut Butter Cups? You can store them at room temperature until ready to eat! But if you’re like me and you happen to love cold chocolate, pop a few in the refrigerator. Once the chocolate shell has hardened, there is no need to refrigerate these peanut butter cups. It won’t be quite as soft as the chocolate on the store-bought brand, but they’ll still taste chocolatey and delicious! Do Homemade Reese’s Peanut Butter Cups Need to Be Refrigerated? While this homemade peanut butter cups recipe calls for chocolate chips (either milk or semi-sweet works great) you can use chocolate melts instead. But these taste even better, because they’re homemade! What Kind of Chocolate Should I Use for the Homemade Reese’s Peanut Butter Cups Shell? The filling has the same creamy texture as the candy you buy at the store, with rich, sweet chocolate on the outside. This homemade Reese’s Peanut Butter Cups recipe came from our grandma, who made them for us for years. We love our peanut butter cups in our family, and take them quite seriously. Jump to Recipe Homemade Reeses’s Peanut Butter Cups, A Family Tradition
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